OEM, uas yog keeb kwm hauv Tebchaws Europe thiab Tebchaws Meskas, yog tib txoj hauv kev mus raws li kev sib raug zoo ntawm kev tsim khoom loj thiab kev sib koom tes loj. Nws kuj yog ib txoj hauv kev zoo los tsim cov peev txheej thiab yog qhov tshwm sim ntawm kev sib koom ua haujlwm ntawm kev ua haujlwm. Tau kawg, kev lag luam tshuaj pleev ib ce tsis muaj qhov zam. Tom qab kaum xyoo ntawm kev loj hlob,Tuam Tshoj cov tshuaj pleev ib ce OEM / ODMkev lag luam tam sim no muaj peb pawg kev sib tw loj: "tshaj tawm txawv teb chaws, Taiwanese, thiab av loj", nrog rau OEM nplai ntawm kwv yees li 100 billion yuan. Cosmetic OEM cov khoom tshawb fawb thiab kev tsim kho yog qhov tseem ceeb tshaj plaws hauv kev txiav txim siab qhov zoo thiab qhov chaw ntawm cov tshuaj pleev ib ce. Yog li, dab tsi yuav tsum tau txiav txim siab nyob rau hauv qhov chaw ntawm cov tshuaj pleev ib ce OEM kev tsim khoom?
Niaj hnub no kuv xav tham nrog koj txog qhov teeb meem ntawm qhov teeb meem ntawm cov tshuaj pleev ib ce OEM kev tsim khoom, feem ntau yog xav txog peb yam: kev xav ntawm kev xav, qhov txiaj ntsig qhov chaw thiab kev xav.
01 Emotional positioning
Hauv kev tshawb nrhiav thiab kev loj hlob ntawmcov khoom lag luam OEM, feem ntau yog qhov kev xav ntawm kev xav. vim li cas? Vim tias cov neeg siv khoom tseem ceeb hauv kev lag luam tshuaj pleev ib ce yog cov poj niam cov neeg siv khoom, lawv muaj kev nkag siab zoo thiab kev xav. Hauv lwm lo lus, lawv yog ib pawg neeg uas muaj kev xav ntau dua li kev xav. Piv txwv tias peb tsim cov khoom lag luam ua haujlwm nkaus xwb, tab sis ntxiv rau nws tus kheej kev ua tau zoo, cov tshuaj pleev ib ce kuj muaj kev saib xyuas. Nws qhia txog cov txiaj ntsig thaum tswj xyuas, yog li cov tshuaj pleev ib ce yuav tsum sib txuas lus nrog cov poj niam cov neeg siv khoom los ntawm kev xav txog kev xav. Tom qab tag nrho, feem ntau cov khoom tu tawv nqaij tsis yog cov khoom uas muaj txiaj ntsig tam sim ntawd. Cov neeg siv khoom yuav tsum zoo siab siv lawv kom ua tau zoo. Kev xav qhov chaw tsis tuaj yeem kwv yees.
02 Kev tso npe tau txais txiaj ntsig
Cov txiaj ntsig qhov chaw yuav tsum yog lub hauv paus ntawm cov khoom kom zoo nkauj. Raws li cov tshuaj pleev ib ce, nws tsis yog rau kev saib xwb, yog li nws tsis txaus tsuas yog saib zoo thiab muaj tus ntxhiab tsw ntawm poj niam. Nws yuav tsum muaj cov haujlwm yooj yim. Cov khoom hydrating yuav tsum tuaj yeem khaws cov cua sov, thiab covcov khoom ua kom dawbyuav tsum ib txwm muaj cov nyhuv whitening.
Yog li ntawd, yog tias koj pom tias cov nyhuv whitening ntawm cov mis yog qhov tseem ceeb thaum lub sij hawm kev loj hlob ntawm cov tshuaj pleev ib ce OEM cov khoom, ces boldly tso nws raws li ib tug whitening ntawm daim tawv nqaij cov khoom, thiab txawm lub hom yuav raug xaiv raws li ib tug zoo heev hom nyob rau hauv lub whitening qeb. Qhov no tau raug pov thawj tias muaj txiaj ntsig zoo los ntawm ntau lub npe. .
03 Concept positioning
Lub tswv yim muab tso rau kuj yog ib txoj hauv kev siv feem ntau nyob rau hauv txoj kev loj hlob ntawm cov tshuaj pleev ib ce OEM khoom. Lub tswv yim kev tso npe yog muab cov khoom lag luam ib lub tswv yim tshwj xeeb kom paub qhov txawv ntawm tib cov khoom sib tw. Piv txwv li, cov khoom tseem ceeb roj ntxiv, cov khoom siv kho mob ntawm daim tawv nqaij, cov khoom siv raw khoom, thiab cov khoom tsis muaj tshuaj ntxiv yog tag nrho cov xwm txheej classic ntawm lub tswv yim hype.
Lub sijhawm no,Beazamuaj lub zeem muag pom kev ua lag luam. Qhov kev pabcuam ib-nres muab kev pabcuam muaj zog rau kev tso siab rau cov tub lag luam kom yeej kev lag luam, uas tseem cia siab rau Bezi lub tuam txhab lub zog.
Post lub sij hawm: Dec-11-2023